"Winning soldiers first wins and then seeking war" - Report on the 2024 Yijia Group Spring Training Empowerment Conference

On February 17-21, 2024, the 2024 Yijia Group New Year Spring Training Empowerment Conference was successfully held in the conference room on the second floor of the ancient city factory area. One conference was a victory battle. In order to ensure the goal of effective empowerment, the conference innovatively developed three content sections: "Market Strategy Goals," "Proposition Report Sharing," and "Homework Special Training," to help everyone transform their experience and lessons into abilities, so that more hero experiences can be transformed into organizational memories, and to achieve synchronous improvement of personal and organizational abilities!

On February 16th, all marketing personnel signed in at the operation center of the ancient city factory and received the conference empowerment toolkit.

On February 17th, the first day of the New Year's Spring Training Empowerment Conference was hosted by Sales Director Hou Shengang and Dongjiang Sales Director Feng Xiuquan, respectively.

Firstly, Zhang Zhaoshui, Vice President of the Group and General Manager of the Operations Center, gave a spring training mobilization to all marketing soldiers. Starting with the quote "Worry free is not about age, it's about class!", Zhang pointed out that "no matter what kind of creature has unique skills, not only will its value skyrocket, but it can also make higher-level creatures reluctant to eat you." "Continuous self buffing is the key to winning competitive growth!" The essence of marketing is to return to customers, return to users, and focus on value creation. We must transition from active hunting to agriculture "The essence of channel iteration is product re launch," Mr. Zhang encouraged everyone to "focus on the living force, make changes, and improve personal productivity, with mountains and rivers long, and meet at the peak!"

Subsequently, Li Changhong, Director of the Office of the President and Director of the Personnel Culture Center, conducted a special training on corporate culture with the theme of "Dreams on the Road, Always Winning Once". She passionately explained the corporate culture, company mission, vision, and values from several aspects, including the second generation of hardcore rich, hardcore locomotive, super strong brotherhood, and future prospects.

Next, external lawyers provided legal training on major legal risks, major crimes and punishments in the procurement and sales fields. Product managers Han Dazheng, Zhang Zengwei, and Zhou Xinbao gave market strategy reports on crop diseases, crop control and yield increase, and fruit tree promotion for flowers and fruits.

Finally, Jiao Qiudong, the Sales Director of the Jiangsu and Zhejiang Theater Command, gave a presentation titled "How to Develop Theater Team Battle Policies Based on Local Conditions". The presentation focused on team battle strategies and precautions, tailored team battle cases, and shared work ideas for 2024, empowering marketing professionals. Walk towards the heart, grow upwards, and wish all marketing elites a successful start in 2024!