Targeting demand and starting anew towards victory

-2023 Operations Center Domestic Business Unit Marketing Officer Job Briefing Conference

The continuously declining market environment has filled our 2023 with bumps and thorns. Faced with the cruel reality of fighting to the death, all marketing personnel have united as one, bravely challenged themselves, continuously improved their aggressiveness, stubbornly hit targets, and executed to the extreme.

In order to better review and summarize the 23 year achievements, plan the 24 year goals. On January 27-29, 2024, Zhang Zhaoshui, Vice President of the Group and General Manager of the Operations Center, as well as managers of various theaters and all soldiers of the Domestic Business Unit of the Operations Center, attended the 23rd Annual Work Report Conference.

On January 27th, the regional managers of the operations center reported on their work one by one. Faced with a large marketing team, three venues were held simultaneously. Subsequently, the responsible persons of the respective theater, personnel affiliated with the combat command center, and soldiers in the trenches commented and shared on the report, conducted in-depth analysis of the actual problems, and formulated targeted action strategies and specific work plans. It is these people from Yijia who, in order to achieve their goals, have the courage to challenge, are not afraid of hardships, and take the initiative to take responsibility, that promote and drive the progress and development of the enterprise.

From January 28th to 29th, the managers of each theater in the operations center conducted annual job descriptions in the conference room on the 11th floor of the group. Following the review strategy of "identifying high-quality issues, generating action plans, and finding the smallest unit that affects results", the managers of each theater reported on the work of their respective jurisdictions for the 23rd year and the sales target planning for the 24th year, and shared the experience and methods summarized in sales work. The heads of various functional departments and product managers respectively commented on the job descriptions and resolved the issues raised on site, ensuring the smooth implementation of the 2024 strategic plan and various goals.

Finally, Mr. Zhang pointed out that by focusing on the smallest unit of the product and analyzing problems, we should start from subjective factors and seek development from within; Starting from the beginning of the year, the goal plan is to grasp the rhythm of annual performance requirements, sink channels, and compete further as the products are closer to users, turning the hero's experience into the organization's muscle memory; No matter what kind of environment one is in, the simpler the logic, the lower level logic, which clarifies the goals and implementation strategies of the strategic attributes of each theater of war.